NextNewsroom - How to change from the old to the new
Facilitated by John North, Knoxville News Sentinel
What is the new world?
“It’s publishing now, we don’t wait.”
On the board
Old World:
- Print tomorrow or
- Print whenever
New World: Web, e-mail, text
- Publish now
- Publish now
- Publish now
- Publish now
- Print tomorrow
You [should] begin to work a story throughout the day. Start with a a few graphs early on and evolve the story slowly — not a 15- to 20-inch update each time.
“We’re talking about quick hits and things you can get up quickly.”
Then, you can reach into that system and put it into the newspaper.
“For us, it’s really been, ‘Wow, you can do this?’ ”
Shannon Morgan, editor in chief, The Arbiter, Boise State
- “My focus to tell the stories in as many dimensions as we can.”
- You also have to make sure the various elements are different.
- People thought, “Oh, she’s just that multimedia girl — she doesn’t know journalism.”
Megan Taylor, managing editor for online, The Independent Florida Alligator
- She recently wrote a story for the front page and people were surprised she could write.
- Regarding having staff do new media: “You can’t just tell them what they have to do, you just have to do it.”
North
“Universities are on the radar nationwide now. You guys can do amazing things. If you guys feel limited, you’re not; there are no barriers.” Wait until you get to the paid world to see limits.
For new media: “If you set that expectation, you will get the result you want. … Once you start that little bit of synergy, it tends to begin to grow itself.” It’s not so difficult to push through that wall to find success.
Promotion/marketing:
Examples include promos, Web refers, etc.
“Sometimes you just have to be creative and think outside of the box.”
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