On the evening of Nov. 18, I attended An Army of One or a Nation of Millions? Web Design Process and Practice with Happy Cog, presented by the Art Directors Club of Metropolitan Washington and hosted at the building of my soon-to-be employer, The Washington Post.
(Disclosure: I attended as a guest of the Post; I am not — yet? — an ADCMW member.)
I’ve included my chronological livetweets from the #adcmwhappycog event (P.S. not my idea for a hashtag), plus some tweets with photos by @AnneLikesRed. Chris Cashdollar (@ccashdollar) and Kevin Hoffman (@kevinmhoffman) gave the presentation, which I will embed or link here after it’s posted online.
Read their great insights and comment below with your thoughts:
greglinch: #happycog is different from other shops bc everyone works on a project. Also, everyone works in more than just their speciality.
greglinch: The official hashtag for the @happycog event is #adcmwhappycog. They’ll be discussing their processes and more.
greglinch: .@happycog processes generally include: project definition, IA, viz design (design systems for ease in future), programming #adcmwhappycog
greglinch: Process values at @happycog: collaborative, iterative and flexible. #adcmwhappycog
AnneLikesRed: http://twitpic.com/380xjq #adcmwhappycog
greglinch: All of the things I’ve mentioned in the past few tweets is more of a framework then part of a rigid process. #adcmwhappycog
greglinch: For each project, @happycog asks: What is the design challenge at hand & what is the culture of the org they’re working with? #adcmwhappycog
greglinch: What the @happycog process could be like. RT @AnneLikesRed: http://twitpic.com/380xjq #adcmwhappycog
greglinch: .@happycog will sometimes disconnect and completely focus on the work — sometimes working on paper to start. #adcmwhappycog
greglinch: Sample sketches from Build-a-Bear project, which never launched but, bc of that, they learned a lot #adcmwhappycog http://yfrog.com/28jgmfj
greglinch: At wireframe stage, they focused on the upsell and the call to action — the two fundamental reqs. #adcmwhappycog http://yfrog.com/mn3wqj
greglinch: Another view of #adcmwhappycog event. RT @robleto: Happy Cog speaking at ADCMW @ Washington Post http://instagr.am/p/Srh1/
greglinch: “Fast results have a cost.” Also, they have no-meeting zones to focus on work — and those are disconnected from email, etc. #adcmwhappycog
greglinch: Where are all the #ONADC tweets, peeps? Share the love! Read about @happycog event with: #adcmwhappycog
greglinch: Project definition/IA when working with clients: Early, open discussion with focused meetings #adcmwhappycog
greglinch: Wireframes at @happycog focus on hierarchy + persistence, *not* visual design #adcmwhappycog
greglinch: When you’ve worked with a wireframe for weeks and need to scrap it, it can be hard to get out the thinking of that wireframe. #adcmwhappycog
greglinch: “Rules need to be understood to be broken” #adcmwhappycog
greglinch: At @happycog, they’re great at generating ideas — they need to improve at removing ideas. #adcmwhappycog
greglinch: Photo of @HappyCog commenting system that’s character-limited and can be tweeted. #adcmwhappycog http://yfrog.com/0le4ifj
greglinch: They put ideas on the @HappyCog blog that are incomplete so people can weigh in and build on them. #adcmwhappycog
greglinch: .@HappyCog is mostly waterfall, with only a bit of agile, for their process. #adcmwhappycog
greglinch: “Use deliverables for discussion” — @HappyCog. #adcmwhappycog
greglinch: Mental Models is a book about “aligning design with human behavior” they recommend http://j.mp/bPBZIK #adcmwhappycog
greglinch: Use “existing research and design team as guinea pigs” for project. For Philly tourism site, asked what they’d do on weekend. #adcmwhappycog
AnneLikesRed: http://twitpic.com/381br2 #adcmwhappycog
greglinch: “Balance classification with context” — make sure info is where it needs be, not just like indexes in a library card catalog #adcmwhappycog
greglinch: Roughy 80 people attending #adcmwhappycog event.
AnneLikesRed: So true! http://twitpic.com/381fal #adcmwhappycog
greglinch: “The actual dynamic of group decision making” — You need convergent and divergent thinking #adcmwhappycog http://yfrog.com/jau2rzj
greglinch: Core Values: full participation, mutual understanding, inclusive solutions, shared responsibility #adcmwhappycog http://yfrog.com/9fvddnj
greglinch: “Pathways to Action Model” — process design, vision space, problem space, solution space, make it real #adcmwhappycog
greglinch: Collaborative Design Process: creative concepts, client review, single concept iteration #adcmwhappycog http://yfrog.com/17izxqj
greglinch: Techniques they use w/ clients to learn more include a scale for balancing site’s feeling & MadLibs #adcmwhappycog http://yfrog.com/c95s9bj
greglinch: “Being dogmatic is for the birds” — find the unique process needs for each project. #adcmwhappycog
greglinch: During Q&A: “People who tell you CMSes are separate from design is lying to you” — it does impact design decisions #adcmwhappycog
greglinch: Quite a coincidence that an attendee mentioned Edward de Bono + his book — I just discovered him on Tues http://j.mp/bCF2Pe #adcmwhappycog
greglinch: .@happycog looks for models — such as from other industries — that can solve specific interaction problems. #adcmwhappycog
greglinch: And that’s a wrap! Hope you all enjoyed the #adcmwhappycog tweets. My fingers (and iPhone) get the rest of the night off.