I have been asked to do a tutorial post for my online journalism classmates on how to use FeedBurner, so here it goes!
Step 1 – Register
Go to FeedBurner.com and click “Register” in the upper righthand corner to create an account:
Step 2 – Add
Enter your blog address or an existing feed. With Blogger (the platform we’re using for class), find your feed by clicking this link at the bottom your blog posts that says: “Subscribe to: Posts (Atom).”
Step 3 – Burn
Enter a title for your feed and complete the feed address, such as with your name or blog title:
Step 4 – Integrate
Integrate your new feed with your blog. For those in class, look at the Blogger section and select “Redirect your Blogger feed to your FeedBurner feed.”
Step 5 – Publicize
To publish a chicklet, click the “Publicize” tab in your FeedBurner account. Select the one you would like to add. For class, I would recommend including the default RSS feed icon and then adding Google and Yahoo later.
Once you select the chicklet you want, scroll to the bottom where it says “Use as a widget in” and click the drop-down menu to select the type of blog you use. For class, select Blogger and confirm it as a new page element. Another option is to copy the provided code into your blog.
- “Analyze” is the most useful tab in your FeedBurner account. Explore the contents to see essentially any bit of information you could possibly imagine regarding your feed, such as how many subscribers you have and how many hits your feed has.
- FeedBurner Help Center’s explanation. (added Jan. 31, 11:39 a.m.)
Questions: Please feel free to ask questions by commenting.
Weigh in: What did you think of this tutorial? It’s my first, so be brutal.
After sharing links to interesting articles and posting my thoughts on online journalism for a little while, I wanted to compile a “top 10” list of suggestions for journalism students. I actually thought of this idea the day before Howard Owens posted his objectives for today’s non-wired journalist, which reaffirmed my desire to do this.
This list couldn’t possibly include everything, but I know I would have certainly appreciated knowing several of the items as an incoming freshman. There is, of course, some overlap, but I tried to break it all down as best as possible.
Before I start, I’d like to emphasize something Rob Curley said in his remarks at ACP/CMA (thanks to Bryan Murley for the audio): “Mindset is important. Have the right mindset. … All that being said…it doesn’t hurt to have some skills.”
Disclaimer: I’m a student. I’ve never done hiring for a professional newspaper, Web site, TV or radio station. I don’t claim to be a long-bearded, learned scholar. I don’t have a Ph.D., a Master’s or even my Bachelor’s degree yet.
There’s no guarantee you’ll get a job or internship if you do the following. This is merely intended to be a compilation of what I’ve read and heard from others who have the qualifications to give such advice. So think of it as just me relaying research to you, one student to another.
Enjoy! (Be sure to comment at the bottom)
- Get Web savvy: But aren’t all young people already? Yes, in a sense. If you’re 18 to 20-something year-old student, you probably already use Facebook or MySpace, chat using an instant messenger, read news online, check a blog or two, use or edit a wiki somewhere, etc. Now take it a step further. Subscribe for e-mail news alerts and RSS feeds – make friends with Google Reader. Take advantage of what the Internet has to offer; it’s not just a series of tubes. Do you know what Digg, del.icio.us, Fickr and Twitter are? You don’t have to use them all, but you need to know what’s out there and be able to utilize new tools (many of which are free) at your fingertips to better do your job. I have mine linked on the right side of this blog.
- Read online journalism blogs: What are your peers doing? Ryan Sholin, Megan Taylor and Dave Lee are great destinations for students. What are professionals and professors discussing? Mindy McAdams, Mark Briggs, Paul Conley, Howard Owens, Jeff Jarvis, Rob Curley, Alfred Hermida, Bryan Murley, Paul Bradshaw, and others will give you an inside look. A good tip for expanding your blog horizons is to check out who is on the blogroll of your favorite bloggers.
- Start a blog: The next logical step. This could be on any topic you’re interested in, but be sure it’s something you’d be able to write about at least once a day. A blog is a great way to keep writing. Use images and hyperlinks. Be careful about the tone and content of the blog because it’s going to be part of your digital legacy, something future employer will see. You want to avoid being too opinionated about a subject you may one day cover, because it could create problems later. Also, avoid writing a rancorous partisan blog – that probably won’t help you either. Be professional, but have fun. Another note: use the blog to link to all your work online, a sort-of “quick clips” page you can e-mail to a recruiter or editor.
- Learn how to tell stories in more than one way: Journalism is essentially storytelling, so why not tell a story the best way(s) possible? Audio, video, photos, polls, interactive features and games can help. You don’t have to be Steven Spielberg behind the camera or have a voice like Don LaFontaine. You don’t have to be able to hack NORAD or reinvent Monopoly (no, I won’t link) for the Web. To be among the most viable candidates, based on what I’ve been told and read, you need to be able to capture, edit and upload content you captured with a camera, voice recorder and/or video camera. It’s really not that hard. Programming knowledge (HTML, CSS, etc.) is a plus, but not essential (yet?). Nevertheless, you should be able to work with programmers and online editors to tell a multimedia story. The best way to learn any skill is to do it yourself. If you’re waiting for someone to take your hand and lead you down the path of multimedia, it probably isn’t going to happen. Use online tutorials or courses. Practice. Learn from your mistakes. Practice some more. NOTE: As one of my professors, Chris Delboni, always says, “It’s not about technology!” She’s absolutely right. Technology doesn’t tell the story; it helps you tell the story. And technology changes. (Foreshadowing number 10…)
- Two important Web sites: Join LinkedIn: Like a Facebook for professionals, LinkedIn combines your resume with who know. It’s great way to keep in touch with reporters, editors and recruiters you’ve met. You can also link to your blog, school (insert medium here)’s Web site, a page with links to your work and links to your social networking sites. If you’re ever asked to e-mail a resume for a job or internship, be sure to include a link to your public LinkedIn profile – and a homepage, if you have one. Overall, this is just one more way to show your Web savvy and shape your digital legacy. Bookmark Poynter: Poynter Online should be at the center of your online journalism world. The site has articles on a variety of journalism topics, columns, NewsU training courses and will soon have social networking with the planned Poynter Online Groups. Jim Romanesko‘s blog on the media is a must-read. Any one who wants to go into journalism or who is in journalism should subscribe to Joe Grimm‘s “Ask the Recruiter” column, which runs Monday through Friday, and take a glance at Colleen Eddy‘s weekly “Colleen on Careers.” Put all these feeds into your reader. Another area is Career Center, where you can look for job opportunities, post your resume and get career advice.
- Are you experienced? Join campus media: This is an item that everyone should know, but for some reason people still don’t do it. Why? In the most simplistic way I can rephrase it: Recruiters are not going to select you for internships without some kind of previous experience in that field, and you need internships (note the plural) to get a job. Dabble in the various student media at your college or university. Find the one you like the most and focus on it, but don’t leave the others behind. Establish working relationships in the spirit of cooperation/convergence to better tell the story. You need to be familiar with other forms of storytelling (see number four). Gear it towards the Web (number one) and blog about it (number three). Look for off-campus opportunities: When I took Miami Herald sportswriter Michelle Kaufman’s sports reporting class last spring, she told of how she, as a student journalist, would go through the UM team rosters and pitch features to a player’s hometown paper. Be entrepreneurial. You’re going to need clips, and simply working for a campus news outlet isn’t likely going to be enough, depending on where you apply. Try to string for your hometown or college town paper during the summer to get clips and quality experience. But when? Don’t wait until you’re a senior, or even a junior or a sophomore. If you can, try to do it before you even get to college; experience in high school helps with this. Once you’re in school, apply for multiple internships EVERY summer. Leave the comforts of a familiar setting if you can. The only way you have a chance anywhere is to apply. Interview as an underclassman, even as a graduating high school senior to help you evaluate where you are and where you need to be to get a position. This will also help you establish a relationship with a recruiter early on in the process.
- Utilize campus resources: Part I — Talk to older students: Who are the best professors? What should I being doing this semester, next semester, next summer, next year? Talk to your peers. Find a student mentor. Professors and deans make great mentors as well (see part II), but having a peer – someone who you can better identify with – guide you is a great asset. As a first semester freshman, I met a journalism/political science major who was two years older and offered a lot of great advice for both areas. Part II — Get to know your professors: Assistance can also come from professors, outside the classroom. Shocking, I know. You likely have access to a wealth of academic and professional knowledge in your journalism school or department – take advantage of this. I enjoy talking to my professors and, in the many countless hours I’ve spent chatting with them in their offices, I’ve received a great deal of help. Internship advice, information on upcoming classes, story ideas, study abroad opportunities and more. Where should you look to intern and/or freelance? Networking is huge (i.e. LinkedIn and next item) and professors are probably some of your best connections to newspapers, TV, radio and online news sites. Even if they didn’t work at whatever organization you want to go to, they might know someone who does.
- Network: Meet people. This is an essential part of your job as journalist. If you can’t network with students, journalists, professors, reporters, editors and recruiters, what does that say about you’re ability to connect with readers/viewers and maintain good contact with sources? This overlaps with the previous two items, but networking warrants its own segment. Networking will help you do your job better, as well as get a job or internship. You’re much more likely to get a position you want if you know someone at the paper. The best references are people who the recruiter or editor knows and trusts, or those who have a well-known reputation. But how? Go to job fairs and conferences. Comment on blogs and articles. E-mail your favorite writers and reporters.
- Know the business: Subscribing to Romenesko (part of number five) will help you keep up with the industry in which you hope to work. Another great way to do so is by reading Editor & Publisher. If you can have a conversation with a recruiter or editor about the current state of the news business it will show two things: 1) You’re passionate about the profession and 2) You’re not just another green college student – you comprehend the world you want to get into, its harsh realities and why people are both optimistic and pessimistic. Reading blogs (item two) and talking with professionals (item eight) will help you to do this.
- Be able to evolve and have an open mind: Above all, you must be able to adapt to the changing world of journalism. Evolving is at the heart of numbers one through five. This concept also involves having an open mind, as Curley and others note. Similarly important is being entrepreneurial (six) and being able to do it yourself (four). Being spoon-fed ain’t gonna happen, folks. You need to take the initiative to learn on your own. A Jan. 9 post by Paul Conley triggered a wide-spread discussion about training and adapting. While I don’t think that train has left the station (sorry for the horrible pun), training should not be a crutch. Training should be supplement, a way to learn new tips and tricks. (Insert “old dog” cliche here).
Weigh in: Did you find this list useful? What would you add or remove? I will take into consideration suggestions and recommendations for adjusting this list.
Past posts with tips:
Trying to ‘survive and thrive’ in journalism (Dec. 15, 2007)
Talking dirty diapers (Dec. 17, 2007)
Poynting out one’s online identity (Dec. 27, 2007)
Non-wired journalists and non-wired cameras (Dec. 30, 2007)
Links about journalism education (Jan. 6, 2008)
Bloggers’ thoughts that student journalists should heed (Jan. 11, 2008)
More words of wisdom from journo-bloggers (Jan. 15, 2008)
THURSDAY, JANUARY 17, 2008
Romenesko Misc. | Northwestern Media Management Center
While the 14- to 18-year-old participants in a Northwestern-sponsored study [PDF] describe time spent on YouTube or social networking and music downloading sites as a treat or time-out, they describe their online news experiences as stressful or a reminder of the world’s dangers. “We found teens are unlikely to follow serious news online, but that they will click on news stories that appeal to them when they find them on other sites,” says Michael P. Smith, executive director of Northwestern’s Media Management Center.
> News organizations’ websites are not a prime destination for teens (RI)
Posted at 5:30:24 PM
This isn’t very surprising, but it should make us stop and think about teens and their news consuming habits. That’s not to say, “Well, we better just post all Britney, all the time.”
No. News organizations need to find a way to remain relevant to younger audiences without compromising the quality of their coverage. Do I have the answer? Unfortunately, I do not. If I did – as the line goes – I’d be out there trying to make money off it.
Weigh in: For my peers, how would you characterize your online news reading habits?
Also from Romanesko, an interesting CJR article that discusses bloggers organizing and being paid for their work: Blogonomics. As you likely know, most news organization don’t pay their staffers to blog.
Maybe I should have called this post “Romanesko Round-up.” Nah.
Definitely add Romanesko to your RSS reader.
RSS feeds are a great way to get news and updates. I use Google Reader, which I find very easy and clean with plenty of good features. I also check it on my smartphone from time to time. Whatever reader you choose to use, you will find it makes your online life so much easier–no more millions of tabs open with endless news and blog posts to read.
RSS is short for Really Simple Syndication or Rich Site Summary
Here are some good references from Megan Taylor’s blog, SOJo: Student of Online Journalism, for those who are not familiar with RSS. The first post is from today, the others I found under “Most Popular Posts.”
Weigh in: Do you use RSS feeds? If so, what reader do you use?