It’s April so it must be time for BCNI! Brian Abelson, Erika Owens and I will lead a session this Saturday at BarCamp News Innovation Philly 2013 (see schedule) about implementing ways measure impact in journalism.
Last year I led a more general discussion about impact, which Andrew Spittle expertly documented in his notes. Springboarding from that, Wendy Warren and I did a follow-up #BCNI12 session to dive into specific, qualitative possible news metrics for success.
The thinking and conversations about impact have grown and evolved in the past year, such as with a conversation about impact at #ONA12. With this progress, we’re going to take a much more hands-on approach at the unconference this time, as Erika wrote in her preview post:
It’s pretty easy for the conversations around impact to go in circles, but the aim is for this discussion to be more focused. Greg suggested an “impact-a-thon” format where folks share case studies, discuss them in small groups, and then report back on the findings.
Do you have any case studies of stories you’ve worked on? Analytics and/or anecdotes to share of impact of the stories? Think back to those awards application cover letters, what did you describe for why your story should be honored?
The session, rather than theory, will focus on implementation. How have organizations monitored impact, and what are some specific examples of things they can do for future stories? We look forward to an insightful, action-oriented discussion, and want your help in designing the session. Please email the Google Group, share your thoughts, and join us Saturday morning.
In preparation for the discussion, I’m hoping to get your thoughts and concerns about impact measurement (read up here) – what have we done right so far and what’s missing from the conversation?
In that line Brian links to an extremely thorough list of posts, articles, studies, etc. relating to journalistic and media impact. Be sure to read up beforehand, especially ProPublica’s white paper, “Non-profit journalism – Issues around impact.”
The conversations and the company should be fantastic, so please join us on Saturday — and register for BCNI before tickets are gone!