Poynter fellows’ e-mail thread: Response to a “social media” question
One of my fellow former fellows asked our pcf09 Google Group about social media, singling me out near the end of her message. After I wrote this response (sent 6:33 p.m. CT), I thought “sharing is caring,” so here you go!
Whoa, I kinda feel on the spot. Well, um… I’m going to cop out and defer to some smarter people/sites/articles except to say that I think some of the most important things to understand, for this group of already amazing storytellers and journalists, are the fundamentals of what’s changed/how things continue to change in news/media/journalism and everything related to engagement. Challenge your assumptions about how things have been done and should be done and always try to step back and think outside the conventional MSM wisdom.
Sorry, this kinda turned into a brain dump:
1. I’ve been compiling a heapin-o-links. Disregard the guidelines part — it’s basically links for online engagement as it relates or can relate to journalism.
http://www.publish2.com/newsgroups/social-media-guidelines
2. Some interesting presentations here:
http://www.slideshare.net/greglinch/favorites
3. Extremely insightful discussion by two brilliant minds on this podcast with Jay Rosen and Dave Winer (I started from the beginning; almost all caught up. Only 19 episodes so far). [Gah! Forgot to mention "sources go direct" in the e-mail]
4. I’ve been slowly consuming Here Comes Everbody by Clay Shirky, another brilliant guy (see Newspapers and Thinking the Unthinkable). Not for lack of interest, just the opposite actually. My approach has been to read a section or chapter or two at a time, usually before bed. That let’s the ideas marinate and gives me more time to think on the details and take more away from it, versus speed-reading more for the big concepts.
http://www.shirky.com/herecomeseverybody
5. Next up on my list is What Would Google Do by Jeff Jarvis.
http://www.buzzmachine.com/what-would-google-do
6. One specific idea (see all related comments and posts) of “newsroom as a cafe:”
http://www.danielbachhuber.com/2009/06/12/newsroom-as-a-cafe
http://www.digidave.org/2009/02/journalism-business-idea-the-newsroom-cafe.html
http://steveouting.com/2008/02/29/why-news-companies-should-go-into-the-internet-cafe-business/
7. I want to start paying a different kind of attention to the tech industry, specifically hows and whys as opposed to “oooh, that’s a cool shiny new toy.” Journalism is becoming much more like it as the two overlap more and more.
Everyone, please share any of your favorite links, read, listens, etc.!
Best,
Greg
<exhale />
Dallas Morning News mid-internship recap and John F. Kennedy project introduction
I can’t believe my Dallas Morning News internship is more than half over. It’s been great so far, specifically because of the freedom and opportunities I’ve been afforded. Here’s are some highlights so far (Update: now with links!):
I'm standing outside the Dallas Morning News building.
- Working on a newsroom social media strategy, best practices and how-to guide with Travis Hudson (more on this in a future post)
- Reporting, including a front page story on the DTV transition and following the story of an abandoned newborn
- Managing the Facebook page
- Occasionally managing the Twitter account
- Occasional online producing
- Worked with more than a dozen journalists, individually or in pairs, to better use social media tools like Twitter, Facebook, etc.
- Helped produce live coverage of American Idol audition coverage, working with another Web producer, reporters at the scene and managing community collaboration and contributions
- Contributing ideas to the interactive team, Problem Solver column and overall organization
And today I filmed a video for a feature, reporting alongside a another Web intern working on the article.
One of my backburner projects that’s now moving to the frontburner is re-imagining and rebuilding the DMN’s John F. Kennedy page.
I’ve been brainstorming and researching since before I arrived and, now that things are kicking into gear, I’d like your help and feedback.
For the first post in this series I’d like your thoughts about the following before hearing mine or anyone else’s ideas:
Current JFK page from 2004
- Who is the audience/community?
- What is the purpose of this page/section?
- What story are is it telling?
- What’s the best way to tell the story?
- What content should be included? (More than 45 years later, we have loads of stories, obits, journalists’ accounts, photos, TV broadcasts, front pages, documents, etc.)
- What do you want to see when you first arrive?
- How do you want to navigate through this?
- With all of this, how can we engage people and foster quality conversations?
- How can we best integrate community content and comments?
- How can we best keep it dynamic and alive?
The first multimedia committee meeting for the project is Thursday Wednesday (July 29).
Know anyone who may have good insights? Pass it along! Many thanks in advance.
Announcing the beta launch of Multimedia Standards
After some teasing on Twitter (with the recently neglected #multimediastandards hashtag), we’re now ready to announce the beta launch of Multimedia Standards!
The site was created by 13 undergraduate and graduate students at the University of Miami as part of Rich Beckman’s spring 2009 Seminar in Visual Storytelling class. It’s built on WordPress using a heavily modified Branford Magazine theme. The main feature is an interactive grid, which includes audio clips from the interviews with an awesome group of multimedia professionals, built with PHP, JavaScript and Flash (for the audio player).
A clean and simple home page, with The Grid front and center.
We began the project in late March and launched in private beta in May. Thanks to everyone for their feedback!
Here’s a slightly tweaked description of the site that I wrote for the School of Communication:
There are plenty of Web sites and blogs devoted to multimedia journalism, and many of them are great. But there’s no single hub to discuss, share, critique, rate and learn about the field – including in-depth thoughts from industry leaders. That’s the hole Multimedia Standards aims to fill.
But what about the name: Multimedia Standards? The site offers none. Instead, we offer resources and opinions on everything from “what is multimedia” to “what is good multimedia” and beyond.
Users can listen to an international group experts in an interactive grid; submit and critique projects; find other sites on our resources pages and easily subscribe to them (we provide the RSS feeds); see upcoming events on our calendar; and read about upcoming contests and recent winners. User input, from critiquing multimedia projects to saving links in our Publish2 newsgroup (which feeds to the top-right homepage widget), is key and we plan to continue updating the site with more featured links.
The team
Each student gathered and edited audio and were involved in the planning and research of the site. The class included:
- Deborah Acosta – content team leader
- Walyce Almeida – content team
- Andrea Ballocchi – programming team
- Matt Byrnes – design and programming teams
- Melissa Gerber – programming team
- Andrea Huber – design team leader
- Akilah Johnson – content team
- Shell Jun Zhu – content team
- Greg Linch – producer
- Holly Max – design team
- Brian Schlansky – programming team leader
- Laura Sutnick – design team
- Jesse Swanson – content team
- Rich Beckman – executive producer
The site
We spent a good deal of time early on discussing how to best organize the site’s content because of the nature of the content. The sections/navigation include:
- Summary – a synopsis of all our research from the interviews, including an overview of the topics discussed and thoughts on the future
- The Grid – 10 questions and answers from our interviews; links to profiles, which feature the full interviews
- Resources – RSS feeds featuring multimedia producers, commentators and related organizations
- Submit/Critique – submit multimedia sites and projects for critiques and star ratings by users
- Events – a Google calender with upcoming conferences, training events, etc.
- Awards – information about upcoming awards and recently announced winners
- About – credits, photos and links to individual Web sites, Twitter accounts and e-mail addresses
The Grid
Unfortunately, The Matrix was taken. So we went with The Grid, which features (A-Z):
- Alberto Cairo
- Leo Caobelli
- Pamela Chen
- Andrew DeVigal
- David Dunkley Gyimah
- Kim Grinfeder
- Kenny Irby
- Gary Kebbel
- Tom Kennedy
- Brian Storm
- Will Sullivan
- Ashley Wells
What can I do?
Your interaction is key to the site being more than just a static presentation of our work. For example, submitting and critiquing projects, adding events and more.
Let me know if you’re interested in learning anything more about the site; I’ll respond via the comments or write another post, if the questions warrant. Also, please comment with feedback. How can we make the site better?
Send comments to multimediastandards [at] gmail [dot] com
Looking forward, there’s a second round of interviews in pipeline, which will be used to create a second grid. Although I’ve graduated and won’t be directly involved with that, I’ll be sure to post an update when part deux launches.
The role of a social media editor: Be a pusher and user…and so much more
Defining the role of a social media editor has recently become a hot topic after Jennifer Preston (@NYT_JenPreston), who holds that title at The New York Times, went one month without tweeting. For some context:
- Should a Social Media Editor Use Social Media? (Mashable) — her reply is in the comment section and she has since become active again.
- Using social media is a key to understanding it (BeatBlogging)
Taking a step back, why should any chief social media person even be called an editor? (For the purposes of this post, let’s not debate the use of “social media,” which I happen to like.)
One reason may be so it fits into the traditional print lexicon; thus, it’s easier to understand what that person does because the term sounds familiar. This isn’t horrible, but it’s framing the position in the wrong mindset.
Instead, this position should be established outside the context of any medium. Neither this role nor the person in it should assume the title and implied limitations of a comparable leadership position.
Whoever leads social media at a news org should lead it for all platforms. And one manner that’s often forgotten is (brace yourself) human interaction.
All of this is not to prescribe a universal “social media editor” job description. I actually think that definition is something a news organization should outline on its own. (Like many things, there’s no one-size-fits-all solution.)
Thankfully, we have Twitter to help us simplify the various descriptions being proposed. Here’s my less-than-140-character response to a discussion started by Patrick Thornton (@jiconoclast), editor of BeatBlogging.org:
“Social media editor should be a pusher and a user. Moderate, communicate, curate, facilitate & educate.”
I’d recommend reading the other responses, which you can follow and respond to with the hashtag #smed.
How would you define the role of a social media editor?
Follow tweets from Personal Democracy Forum 2009
I’m at it again: Aggregating tweets from a conference I’m not attending or able to follow during work hours (this time Personal Democracy Forum 2009).
This one is pulling in all the tweets that include pdf09.
Enjoy!
